Thursday, February 6th
6:00PM - 8:00PM
Welcome Reception & Cocktails
Friday, February 7th
8:00AM - 8:45AM
Registration & Breakfast
8:45AM - 9:00AM
Event Kickoff
9:00AM - 9:40AM
A Look Ahead
9:40AM - 10:10AM
Forecast for the Future: Sight, Sound & Motion – Redefined
How do we transition from where we are to where we want to go? In this discussion on the state of ad delivery platforms, Dave will break down the shifts that are occurring today and address what this means for the future, including how and why convergence will play a vital role, the transition in mindset that must occur and why we cannot sacrifice today for tomorrow.
Dave Villano - Cablevision, Senior Vice President, Enterprise Information Technology
10:10AM - 10:45AM
Unification, Innovation & Transformation: Rethinking Business Models
Innovation breeds opportunity. In this fireside-chat-style conversation, Operative’s Lorne Brown and The Weather Company’s Curt Hecht will discuss the bold business decision made by The WeatherCompany a few years ago and identify how this undertaking transformed the company’s advertising business as a result.
Curt Hecht - The Weather Company, Chief Global Revenue Officer
10:45AM - 11:00PM
Break
11:00AM - 12:00PM
Publishers' Power Panel
Place Your Bets! Winning Strategies for 2014
“If you build it, they will come.” Well, you’ve built the content and audience for your media properties, but how can you ensure that you keep advertising customers coming back for more? As 2014 kicks into full gear, we’ve assembled a knockout panel of experts on both the marketing and content/publishing sides of the fence to discuss where opportunities lie in the coming months, how these align to buyers’ needs and ways to translate strategic priorities into operational execution.
Joanna O'Connell - AdExchanger, Director of Research (Moderator)
Jeff Mayo - Machinima, VP, Global Revenue Operations
Eric Harris - BuzzFeed, EVP, Business Operations
Bill Murray - Scripps Networks Interactive, VP, Sales Planning & Strategy
12:00PM - 1:00PM
Roundtable Discussions
Moderated small group discussions.
1:00PM - 2:00PM
Lunch
2:00PM - 2:30PM
Driving Enterprise Adoption
When it comes to enterprise-level infrastructure and process changes, internal adoption can make or break the outcome of what is often a hefty investment. Off the heels of NBC Universal’s recent implementation of Operative’s ad management operating system across multiple verticals and business units, Priti will share how her team approached this major change to align stakeholders around a unified vision – all with three core tenets in mind: people, process and technology.
Priti Tanna - NBC Universal, Vice President, Digital Sales Solutions
2:30PM - 3:00PM
Product Taxonomy & Product Packaging
Fear not the topics of product taxonomy and product packaging! In fact, embrace them. At a time when buyers are more demanding and are seeking more complex ad buys, there’s a high probability that you’re leaving money on the table if you don’t have the ability to seamlessly combine product offerings. Join Peyton as she shares actionable tips for building a product taxonomy and packaging framework that will enable you to drive higher value from your business.
Peyton Marcus - Infinitive, Practice Executive, Digital Media Solutions
3:00PM - 3:30PM
Get the RFP Outta Here
Time-consuming tasks can hamper productivity, at times with staggering effects on the bottom line – proving that it’s just as important to recognize where to enlist assistance as it is to identify where key competencies lie. Learn how ESPN is introducing process changes to enable its team to focus on the core business and achieve greater sales efficiency.
Rick Monihan - ESPN, Director, Sales Operations Policy and Contract Oversight
3:30PM - 3:45PM
Afternoon Break
3:45PM - 4:15PM
The Billing Cycle
Of the many processes associated with running a digital ad business, billing ranks high on the list of operational woes. You’ve done the work for your clients, now how can you close your books in a timely manner amidst a sea of data? Discover how Cars.com has been able to significantly decrease overall billing time, and improve cash flow as a result.
Nicole Cooklin - Cars.com, Director, Campaign Management
4:15PM - 4:45PM
The Efficiency Effect: Achieving Sales & Ad Ops Harmony
It’s fair to say that sales and ad ops teams don’t always see eye to eye. But what happens when you bridge the gap? You plant the seeds for collaboration… and higher revenue! Find out how Dow Jones has built cross-functional efficiencies to align its sales and ad ops teams, and deliver greater business returns.
Suzanne Sypulski - Dow Jones, Director of Advertising Operations
4:45PM - 5:15PM
Creating the Operational Power Stack
Partnership, integration, efficiency, scalability… these are the items that Kelley Blue Book was looking for to take its ad operations to the next level. Through partnering with Operative, hear how Kelley Blue Book has successfully streamlined its ad business, improved both scalability and efficiency, and saved some money along the way.
Mark Bernstein - Kelley Blue Book, Vice President of Business Operations
5:15PM - 5:30PM
Closing Remarks
6:00PM - 9:00PM
Dinner
Saturday, February 8th
9:00AM - 10:00AM
Breakfast Buffet
10:00AM
A Round of Golf with Operative
Don't forget your clubs! Stunning views and palm tree-lined fairways await you at the JW Marriott course.
Take a look for yourself;
this is a round not to miss.
Sunday, February 9th
12:00PM
Registration for the IAB Annual Leadership Meeting begins at this same location.
