Attend as Operative's Guest with a FREE PASS

Join over 400 industry colleagues at the 8th annual VideoNuze Online Video Advertising Summit for FREE as Operative's guest. We'll dive deep into all of the hottest topics in the booming online video advertising industry.
Hear from 40+ industry leaders about the biggest opportunities and critical challenges at the industry’s premier event for learning and networking. Operative CEO Lorne Brown will be moderating the informative panel discussion "Platforms vs. Owned & Operated: Monetizing the Video Everywhere Strategy," where he will investigate how content providers are finding a proper balance when seeking to monetize their video.


Date: Tuesday, June 12th
Time: 8:30AM - 6:00PM EST
Location: Westin Times Sq, 270 West 43rd St. NYC

Panel Discussion

Platforms vs. Owned & Operated: Monetizing the Video Everywhere Strategy

Content providers are investing heavily in distributing across major social platforms while also emphasizing their owned & operated properties. What are the pros and cons of each approach, and how are content providers finding a proper balance when seeking to monetize their video everywhere strategy?
Time: 11:05AM - 11:40AM EST

Trevor Fellows

EVP, Digital Sales and Strategy, NBCUniversal

Media and marketing executive with deep digital, TV, content and events experience.

Rob Gregory

President of Sales and Marketing, WHOSAY (Viacom)

Extensive C-level experience in social media, mobile, influencer marketing, consumer print, and b to b publishing. Leadership positions at WHOSAY, The Daily Beast, Newsweek, Rolling Stone, Men’s Journal, Gourmet, and Scientific American. Successfully positioned and launched new media brands in the affluent consumer, thought leadership, and millennial spaces. Extensive experience and success in multi-platform media sales and large scale integrated marketing campaign execution. Proven, high-energy leader with broad experience managing and motivating great people. Numerous professional honors, professional speaking and media appearances.

Blake Sabatinelli

CEO, Newsy (E.W. Scripps)

I lead Newsy, one of the nation's fastest growing national news brands. With bureaus in five cities and a team of diverse, talented reporters, producers, editors, we strive to tell stories that fuel meaningful conversations. Nothing more, nothing less. You can find our content on cable, Roku, Apple TV, Sling, Hulu and many others.

Lorne Brown

CEO, Operative

Lorne Brown is CEO of Operative, the world’s leading television advertising management technology company, where he leads the company’s global product and marketing functions. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Previously, Lorne was the founder and CEO of Operative, which was acquired by SintecMedia at the end of 2016. At Operative, Lorne Brown built the leading software company for digital media companies. His expertise in media sales and ad operations grew Operative from an outsourced ad ops provider to a global company whose solutions traffic over $6 billion in digital advertising.
Previously, he worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.
Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.