Lorne Brown is CEO of Operative, the world’s leading television advertising management technology company, where he leads the company’s global product and marketing functions. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Previously, Lorne was the founder and CEO of Operative, which was acquired by SintecMedia at the end of 2016. At Operative, Lorne Brown built the leading software company for digital media companies. His expertise in media sales and ad operations grew Operative from an outsourced ad ops provider to a global company whose solutions traffic over $6 billion in digital advertising.
Previously, he worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.
Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.