---
title: The Value of Automating Data & Insights Webinar with The Economist
---

![Operative](https://connect.operative.com/hs-fs/hubfs/17_Sintec/operative-logo-all-white.png?width=1297&height=181&name=operative-logo-all-white.png)

WEBINAR:

### THE VALUE OF AUTOMATING

### DATA AND INSIGHTS

### THE ECONOMIST CASE STUDY

### TUESDAY, JULY 14TH

## HEAR FROM OUR EXPERTS

![barnaby-edwards-headshot](https://connect.operative.com/hubfs/barnaby-edwards-headshot.jpg)

 BARNABY EDWARDS

 VP Product Marketing & Strategy, Operative

![sergei-backtin-headshot](https://connect.operative.com/hubfs/sergei-backtin-headshot.jpg)

 SERGEI BACHTIN

 Senior Director Global Revenue Operations, The Economist

## Join **Operative VP of Product Marketing & Strategy Barnaby Edwards and The Economist Sr. Director of Global Revenue Operations Sergei Bachtin** for a **50-minute webinar*** on the value of digital publishers automating their data and insights using a single source of truth. *

## We will cover the following **topics**:

- Understanding and showcasing the ebbs and flows of digital revenue
- How to proactively realize how much revenue will be brought in any given month, and how to adjust accordingly to forecast UP or DOWN
- Impact on Yield and Inventory Management
- Tips & tricks on getting the most out of the Operative.One analytics module

[ WATCH NOW   
](https://operative.zoom.us/rec/share/yItPM-rxy2JLGM_iykjbAZR8H4O9eaa81HVI_vpbmEvqFpDW8pDZDtQti65Vl_w1)

[![Operative Logo](https://connect.operative.com/hs-fs/hubfs/17_Sintec/operative-logo-all-white.png?width=175&name=operative-logo-all-white.png)](https://www.operative.com)

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