Senior Director Global Revenue Operations, The Economist
Join Operative VP of Product Marketing & Strategy Barnaby Edwards and The Economist Sr. Director of Global Revenue Operations Sergei Bachtin for a 50-minute webinar on the value of digital publishers automating their data and insights using a single source of truth.
We will cover the following topics:
Understanding and showcasing the ebbs and flows of digital revenue
How to proactively realize how much revenue will be brought in any given month, and how to adjust accordingly to forecast UP or DOWN
Impact on Yield and Inventory Management
Tips & tricks on getting the most out of the Operative.One analytics module