A Blueprint for Data Driven Media Sales

The results are in - most media companies are unprepared for the major shifts in Advanced TV.  

  • Only  31% of TV executives are ready to sell digital and TV advertising in a single process
  • 59% of TV companies rely on homegrown technologies to sell their inventory

In this ground-breaking report, SintecMedia opens the lid on the current advanced TV landscape, providing survey data from TV, digital and agency executives about their current advanced-TV readiness, as well as insights from interviews with executives from Turner, Charter Spectrum Reach, Hulu, Scripps Network and more. 

Download this research study, and learn how to:

  • Deliver audience targeted media profitably and at scale
  • Build a centralized solution that works across a disparate array of teams, products and technologies
  • Streamline and automate buying process that competes with Google and Facebook