Beat the heat and join us at the Arlo Hotel, September 7th, to learn the latest strategies in media.

Agenda Register

Join us at the Arlo Hotel I NoMad on Thursday, September 7th at 3pm to advance your knowledge of the industry's hottest media trends. 

Industry leaders will be leading interactive roundtable discussions including: 

Audience extension

There is a lot of revenue opportunity for publishers that incorporate audience extension in their product catalog. This session will examine the benefits and potential pitfalls of audience extension.


This session will examine the path to productization and yield management, and talk about the best ways to set up your cross-channel business with centralized insight, control and optimization.

Channel management

You need a solution that'll put all of your pricing and advertiser date at your fingertips so you can make the best decisions for your business and streamline tech stack, sales channel data and pricing opportunities.


Convergence isn't easy, and media companies must start charting their course before individual advanced TV pilots take on a life of their own, making it nearly impossible to optimize across the organization.


Hosted by SintecMedia, this event will bring together industry experts from top media companies, including NBC and Comcast, to discuss best practices in an intimate setting.

Hyun Jin Kim

Director, Digital Product Strategy at NBCUniversal

Specialties: Operative One, FreeWheel, DFPP, DFP, DFA (Dart for Advertisers), Mocean, Solbright, PointRoll, Eyeblaster, Eyewonder, Surveys, Video and Display Ad Trafficking, Vindico, Campaign Management, Ad Operations, Optimizations, Microsoft Word, Excel, Powerpoint, and Korean

Adam Hecht

Vice President, Monetization at SintecMedia

Revenue-focused yield and product professional focused on growing profits through efficiency gains, strategic partnerships, go to market execution, and providing a learning environment for all team members.
Specialties: Yield Management and Optimization; Monetization and Inventory Pricing; Ad Products; Go to Market Strategy; Cross-department Consensus

Dean Lucente

Senior Director, Advanced & Programmatic Media Solutions at Comcast

I received a BS in Finance from Wake Forest University. Early in my career I ran a team of Traffickers and was responsible for managing Ad Operations for more than 20 medium size web sites at Operative, Media Inc. Since then I have been working both in pre and post sales at Operative to help websites, including Comcast, NBC Universal, XO Group, Globo TV, and ABC launch applications critical to their advertising business processes. I strive to effectively analyze complex problems and design appropriate solutions. .
Specialties: Leadership, analysis, consulting, enterprise software implementation, process design, project management, training, business development, pre-sales engineering, and SaaS


Join publishers, digital and broadcast executives for a unique opportunity to learn about these hot topics, collaborate with your peers, share ideas and ask questions. The best part - you'll do this over cocktails and light bites on the beautiful Arlo rooftop.

3.00PM - 3:30PM


Grab a name tag, network and eat yummy appetizers

3:30PM - 3:45PM

Welcome Remarks

3:45PM - 5:00PM

Interactive Roundtable Discussions

Audience Extension, Productization, Channel Management, Convergence

5:00PM - 8:00PM

Cocktails and Light Bites on the Rooftop Deck



11 E 31st Street (between 5th and Madison Avenues), NYC 10016


We hope to see you there!