The results are in. For digital publishers, business maturity directly relates to profitability.
At the request of our premium publisher advisory board, Operative, in partnership with Digital Content Next, MediaPost and BIA/Kelsey, completed a survey of more than 100 senior digital media company leaders. We learned that a few key indicators of publisher maturity include:
Join us on June 2nd for a live presentation of the full results of the survey, an explanation of the Publisher Maturity Curve, and a Q&A with thought leaders from Scripps, Kelley Blue Book and The Weather Company.
You can also download and review the full white paper.
We need our customers to rely on us for all weather on all channels all the time. It's the only way to compete at scale against other content platforms.
Vikram Somaya
The Weather Company