Virtual Executive Keynote Series:

Join Sky Media Director of Systems Strategy Jeff Eales and Operative's VP of Product Marketing Barnaby Edwards and Director of Data Science Sam Aberman for a 60-minute webinar on the challenges in forecasting and strategies to harness machine learning and big data for more accurate viewership forecasting, predictive analysis and campaign optimization.

We will cover the following topics:

• Enriching data for improved forecasting and optimization
• Application of machine learning to enrich and normalize data for maximum forecast
• How more accurate audience prediction through better data improves schedule optimization
  
  • Over & under prediction impact on inventory and ratings
  • Optimizing yield and mitigating inaccuracy with better data insights
• Why rich data is the best data