Director - Product Management & Data Science, Operative
JEFF EALES
Director of System Strategy, Sky Media
Join Sky Media Director of Systems Strategy Jeff Eales and Operative's VP of Product Marketing Barnaby Edwards and Director of Data Science Sam Aberman for a 60-minute webinar on the challenges in forecasting and strategies to harness machine learning and big data for more accurate viewership forecasting, predictive analysis and campaign optimization.
We will cover the following topics:
Enriching data for improved forecasting and optimization
Application of machine learning to enrich and normalize data for maximum forecast
How more accurate audience prediction through better data improves schedule optimization
Over & under prediction impact on inventory and ratings
Optimizing yield and mitigating inaccuracy with better data insights