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Increase revenue. Drive insights. Get ahead. Get Operative.

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JOIN OVER 300 MEDIA COMPANIES

The world’s leading media companies rely on Operative solutions.

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Sinclair
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POWERING MODERN MEDIA

OUR PRODUCTS AND SERVICES

 
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The industry's first converged ad management platform, delivered in the cloud and unifying cross-platform sales.

 

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Operative.One is the industry ‘gold standard’ for managing fully-scaled digital advertising sales and operations.

 

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Delivering in-depth business analytics, helping you quickly unlock revenue-driving insights.

 

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Let Operative do the heavy lifting of ad operations services, so you can focus on ROI.

 

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WORKS FOR YOU. GROWS WITH YOU.

In a competitive world, Opertive gives media companies the winning edge.

 
unify
 

Future-Proof

Bridging legacy and modern systems.

 

automate

Customizable

 

Any partner, any technology - no disruptions.

 

data

 

Scalable

 


Add channels, connect platforms and grow.

 

Operative powers advertising and content workflows at 300+ of the world’s leading media companies.

Get a free consultation and customized demo

Let us show you how Operative unlocks more insights, drives more revenue, and accelerates your growth - quickly, easily, and flexibly. We'll be in touch within 48 hours.
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MORE REVENUE, BETTER MARGINS

One converged, unified platform lets you streamline advertising operations, centralize data, and transform your advertising sales and operations. Easy-to-use, scalable, and integratable with your legacy systems – that’s Operative.

TRUSTED BY 300+ MEDIA COMPANIES

  • Proven customer ROI, growth, and success
  • Over $60 billion in ad revenue under management
  • Over 50% of streaming ad revenue managed

 

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“Operative’s AOS cloud SaaS solution unites massive amounts of information across our business to give us a single workflow, unifying our revenue operations. We can move faster, serve our advertiser clients better, and optimize our inventory more effectively, allowing us to offer complete cross platform sales opportunities.”

Chief Operating Officer and President of Broadcast, Sinclair Broadcast Group Rob Weisbord

“AOS has unlocked multi-product and vertical deals for us. We can now easily combine information across channels and create and manage deals that would have been nearly impossible otherwise. We now have scalable automation that brings all our sales channels together, so we can better deliver what our advertisers want.”

Senior Vice President of Business Platforms & Strategy, FOX Sheelpa Patel
SOLUTIONS

WHO WE SERVE

Media companies of all types rely on Operative solutions to help unify and power their ad sales, operations, and analytics.

Digital Media

Simplify the Complex with Operative Solutions

Operative solutions enable leading digital media companies to unify their advertising operations and maximize revenue across channels. 

  • Streaming (AVOD & FAST)
  • Connected TV
  • Digital Publishers
  • Retail Media

Our Digital Media products:

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Networks

Manage Converged Media at Scale

Sell and manage multi-platform media from one unified command center. Operative provides the platform and tools for Networks to unify ad sales, automate complex ad operations, and drive more revenue and efficiency.

Our products for Networks:

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Local Media

Local and Powerful

Local Media properties need powerful solutions to manage rapidly changing advertising operations. Operative’s integrated platform provides local broadcasters with unmatched flexibility and power across ad sales and operations.

Our products for Local Media:

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Let's Talk!

Now is the perfect time to consider your Advertising Order Management needs for 2024 and beyond. Operative products automate revenue workflows, giving your team more time to focus on the important things.

EBOOK

The AI Revolution

Media companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and how to get there.

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EBOOK

The 4 Paths to Publisher Success in 2024

 

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REPORT

How GenAI and ML are Changing Advertising

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