---
title: "WORKSHOP: PROGRAMMATIC BEST PRACTICES"
description: Hear firsthand from Operative experts how best to manage the programmatic exchanges for maximum return.
---

[![](https://connect.operative.com/hs-fs/hub/257502/file-1997711194.png?width=231&name=file-1997711194.png)](http://www.operative.com/)

Run a more profitable advertising business.

# WORKSHOP: PROGRAMMATIC BEST PRACTICES

## Hear firsthand from Operative experts how best to manage the programmatic exchanges for maximum return.

![How to Navigate Programmatic Exchanges to Increase Revenue](https://connect.operative.com/hs-fs/hubfs/EMWorkshop_LandingPage.jpg?width=4167&name=EMWorkshop_LandingPage.jpg "How to Navigate Programmatic Exchanges to Increase Revenue")

### SAVE YOUR SPOT

*You will receive a reminder for the workshop via email prior to the event.*

### Spread the Word!

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### It's time to take back control of your programmatic inventory.

**Join us on September 22** for an **in-person** workshop that will provide you with actionable ways to manage your programmatic business for maximum return.

The event will be led by Operative programmatic experts Adam Hecht and Kiernan Collins.

![AdamKiernan](https://connect.operative.com/hs-fs/hubfs/AdamKiernan.jpg?width=296&name=AdamKiernan.jpg)

**Topics will include:**

- AdX
- Header Bidding
- Pricing Floors
- The Role of the Waterfall
- ...and more!

You'll also hear from NBCUniversal and CBSi about their current programmatic strategies, pitfalls they have encountered and how they successfully manage their exchange partners.

![](https://connect.operative.com/hs-fs/hub/257502/file-2571682392.png)     ![](https://connect.operative.com/hubfs/cbs.png)

**Hope to see you there!**

 

<http://www.operative.com/the-publisher-maturity-curve/>

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> Before Operative, we had so many partners running that I couldn't get the data I needed to optimize our indirect sales campaigns. **The Operative Compete team has become a great resource for me** to be able to successfully maintain and manage our yield partners.  
> **  
> **
> 
> #### **Vicky Hsu** *Bauer Xcel Media *

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