Supercharging Advanced TV: Executing with Content+Technology+Data

Location: Las Vegas Convention Center, room TBD 
Date: Wednesday, April 11 
Time: 8:45am – 12:30pm

Request your invite to join us at NAB with industry-leading executives and speakers from around the world in a working group session defining the Data Infused Advanced TV Opportunity and how to make it a reality.


Laura Martin

CFA (fundamental analyst) & CMT (technicals analyst) Managing Director, Needham & Company, LLC Entertainment & Internet

Laura Martin received her BA from Stanford and her MBA from Harvard Business School, and she is a CFA and CMT. Martin began her career at Drexel Burnham Lambert in media investment banking, followed by Capital Research & Management, where she advised $100 billion and managed a $500 million portfolio of media stocks. She moved to Credit Suisse First Boston in 1994 as the senior media analyst, where she was nationally ranked by Institutional Investor between 1999 and 2001. In 2002, Martin moved to Paris to become EVP of Financial Strategy and Investor Relations for Vivendi Universal. In 2004, she founded Media Metrics, LLC publishing equity research on the largest entertainment, cable and Internet stocks in the U.S., where she was nationally ranked as “Best of the Independent Research Boutiques” by Institutional Investor for many years. In 2009, Martin moved to Needham & Company, LLC, where she publishes research on the largest Internet and Entertainment companies.

Mitch Oscar

Founder, HocusFocus

Mitchell Oscar is the founder of HocusFocus, a media and marketing thought leadership consultancy, which specializes in analyzing and developing television advertising models from a television point of view. Since the company’s inception in 1993, Mr. Oscar has been retained in various capacities by a variety of clients including Acxiom, Adelphia Cable, AGS Financial Services, Alcatel Lucent, Arthur Andersen, AT&T, BackChannelMedia, Bloomberg Business Radio, Burly Bear College Network, Cablevision, Televisora de Costa Rica (Costa Rica), CNN/Cartoon Network, Cox Communications, Comcast, Discovery Communications, Donovan Data Systems, erinMedia, ESPN, ExpoTV, Fox Cable, French Media Institute (France), Hotel Networks, Invidi, JPMorgan Chase, LiquidGeneration, Management Science Associates, Merrill Lynch, Mhow (South Korea), MusicChoice (UK), Navic, Nielsen Media Research, Public Television’s WNET, RePlayTV, SevenOne Media (Germany), ShadowTV, Sunshine Interactive Network, The Myers Group, TNS, Video Research (Japan), Verizon and Visible World.
Mr. Oscar is the architect and moderator of The Collaborative Alliance, a quarterly forum where, on average, 300 media professionals gather over lunch to help navigate the future of the consumer and advertiser relationship within the evolving televisual landscape. 
He is the editor of the weekly publication HocusFocus, a media ecosystem newsletter.
His book, Trials & Defibrillations: Interactive Television in the U.S., published in 2008, was one of the first to offer a comprehensive analysis of the learnings gleaned through his in-market advertiser-supported trials, consulting, educational gatherings and industry interactions. It is a primer for those media professionals not familiar with the realm and a guide for those navigating through the maze.
Mr. Oscar is a standing member of industry trade associations and a frequent panelist and speaker at industry events.


8:45am – 9:15am


9:15am – 9:20am

Operative CEO, Lorne Brown - Welcome Remarks

9:20am – 10:00am

Featured Speaker, Laura Martin – "The Opportunity for the TV Champ"

10:00am – 10:30am

Featured Speaker, Mitch Oscar – "Breaking Down Advanced TV Players Across Programmatic, Addressable, Contextual & ACR"

10:30am – 10:40am


10:40am – 11:20am

Panel: "Executing on the Promise of Advanced TV"

A panel of TV Company leaders discuss the challenges for Advanced TV and you can turn these into advantages that can create growth in an ever more complex marketplace. We'll cover topics such as:

  • Choosing what to pay attention to given the continual increase in the sources and availability of data
  • How do you create a platform that can expand the data sources and features it needs to futureproof the ecosystem?
  • Is it really possible to make up for audience deficiencies with inventory on other platforms?

11:20am - 11:30am

Introducing The Dataists: Infrastructure and Data Initiative

11:30am – 12:00pm

Panel: "Supporting the Promise of Advanced TV"

TV Companies can't execute on the Advanced TV promise alone. Partnering with technology vendors and integrating across the ecosystem is needed to help the industry thrive. A panel of leading technology vendors, moderated by Mitch Oscar, will discuss the challenges and opportunities in this fast-changing environment, and how communities can benefit everybody.

12:00pm – 12:30pm

Closing Remarks and Networking