white paper: Transforming TV Ad Sales
for Converged Selling and
Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.
Operative's AOS is the cloud-based solution to manage advertising sales and orders across platforms and inventories. Imagine’s solutions (OSI, GamePlan, Surefire) provide linear ad decisioning and optimization for linear, non-linear, and linear-addressable ad placement stacks. Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform.
Please fill out the form to download the white paper.