Future of Content Strategy: How to Master Programming, Rights, and Distribution in a Multichannel Marketplace

Join the off-the-record working group that will change how your content is measured and managed. The NAB is hosting an exclusive private event with SintecMedia to discuss the future of rights and programming on Thursday, October 19th.

Agenda

Join your colleagues to discuss - behind closed doors - the major issues that threaten your ability to profit from your content:

People are watching your content, but you're not getting credit. 
By some measures, only 30% of content views are accounted for by standard measures. 

You're distributing your content, but not optimally. 
Once your content is sent through new OTT and video channels, it can wind up in places that are hard to measure or manage without the right systems in place. 

You're leaving money on the table. 
At the end of each year, whatever terms govern your content must be reconciled. Those terms vary wildly from partner to partner and are changing quickly as Advanced TV and video take a larger share of your business.

This thought leadership event will help shape recommendations for how measurement companies change their policies as well as standards for improving content rights and programming management. At a time when companies from Facebook to Netflix and many more are entering the TV space, now is the time to write rules that will provide a foundation for profitability. 

THE SPEAKERS

Hosted by SintecMedia, this event will bring together industry experts from top media companies to discuss best practices in an intimate setting.
 

Lorne Brown

CEO at SintecMedia

READ BIO
Lorne Brown is CEO at SintecMedia, the world’s leading television advertising management technology company, where he leads the company’s global product and marketing functions. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Previously, Lorne was the founder and CEO of Operative, which was acquired by SintecMedia at the end of 2016. At Operative, Lorne Brown built the leading software company for digital media companies. His expertise in media sales and ad operations grew Operative from an outsourced ad ops provider to a global company whose solutions traffic over $6 billion in digital advertising.

Previously, he worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.

Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.
 

Will Kreth

Executive Director at Entertainment Identifier Registry (EIDR)

READ BIO
Will Kreth has been involved in the broadband and digital media revolution for more than two decades and is a strategic advocate for supply chain automation, improved metadata workflows, and digital and media asset management systems (DAM and MAM). He recently joined EIDR from Showtime Networks where he was Director of Metadata Management, responsible for the implementation of consistent guidelines and best practices for Showtime video content, including standard EIDR registration for all content. Will’s involvement with EIDR goes back to his earlier work at Time Warner Cable (now Charter Spectrum), where he helped found EIDR as part of the CableLabs unique ID working group. While at Time Warner Cable he also won the 2010 ITVT.com award for Individual Leadership in Interactive Television.
 

Thomas Ziangas

Senior Vice President, Research AMC Networks Inc.

READ BIO

As Senior Vice President of Research & Insights, Thomas Ziangas plays an integral role in the ongoing development for the popular and award-winning brands of AMC Networks Inc. by identifying, securing and analyzing all relevant research, including programming and ad sales/sponsorship research. Ziangas’ efforts are central to helping the networks strategize future growth across all content platforms; develop market and brand positioning; establish each network effectively in national and local marketplaces for ad sales/sponsorship and distribution; build powerful programming and scheduling strategies.

A research industry veteran, Tom joined AMC Networks in 2009 from Nielsen Media Research, where he held various posts during his 19-year tenure. His last post at Nielsen was senior vice president of Nielsen Expanded Media Services. In that role, he helped clients assess the value of their brands and sponsorships by tracking TV viewership, advertiser spending, consumer behavior and attitudes and consumer loyalty/product purchasing.

Prior to Nielsen Media Research, Tom worked at The Family Channel (now ABC Family) for four years. At The Family Channel, he served as a manager of sales development and before that in their ad sales research department. Tom worked with agencies and their advertisers and was responsible for all ratings estimates for the network.

He began his career in 1986 working in the Nielsen Homevideo Index (NHI) research department, servicing cable network accounts such as ESPN, Lifetime and MTV Networks. During his tenure at NHI, he spearheaded a number of key initiatives. As their CONCAM lead, he worked with cable network research leaders to map out the C3 initiative, incorporating their client feedback to implement a solution that would reflect the most accurate measurement for cable data.

Tom Ziangas earned his Bachelor of Science degree in marketing from St. John’s University in New York. He is a member of the, Advertising Research Foundation(ARF), Media Ratings Council (MRC) Cable & Telecommunications Association for Marketing (CTAM), the International Radio and Television Society (IRTS) and Council for Research Excellence (CRE) and is currently the Chairman of NMI (National Measurement & Insights) formerly CONCAM

 

Mitch Oscar

President of HocusFocus

READ BIO

Mitch Oscar is the president of HocusFocus, a media and marketing consultancy founded in 1993, whose mission is to provide guidance for the development and deployment of new video applications as they traverse programmatic TV, addressable TV, connected devices, streaming video, and contextual audience networks.

Prior to launching HocusFocus, Mitch held various senior executive positions at major advertising agencies, including EVP, Managing Director of Innovation at MPG; EVP, Carat Digital; and SVP/Director of Media Futures at Universal McCann.

Mitch is also the architect and moderator of The Collaborative Alliance, a quarterly forum for media professionals to help navigate the future of the consumer and advertiser relationship within the evolving televisual landscape. Its most recent iteration is The Secret Society.

Mitch is a standing member of industry trade associations and a frequent panelist and speaker at industry events.

 

Chris Pizzurro

Head of Sales & Marketing at Canoe Ventures

READ BIO

Chris Pizzurro has over 30 years’ experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. He is currently Head of Sales & Marketing at Canoe, an advertising technology company focused on stewarding dynamically inserted advertising to national TV network programs available on MVPDs’ VOD platforms. Prior to Canoe, he was a Principal at Leap Media Group, an advertising consultancy specializing in advanced TV advertising. Before Leap, Pizzurro spent 13 years at Turner Broadcasting effectively growing global digital revenue from advertising clients. He has received an Emmy® Award nomination, a Webby® Award nomination, as well as being a CableFAX Innovation Award recipient, an iTVt Leadership Award beneficiary, and TVOT All-Star Award winner. He also served on the Board of the National Academy of Television Art & Sciences/NY Chapter and currently sits on the eSports Ad Bureau Advisory Board.
Follow Chris @chrispizzurro

 

Brad Danaher

Director of TV Solutions at Experian Marketing Services

READ BIO
Brad Danaher is the Director of TV Solutions at Experian Marketing Services and is responsible for creating and managing partnerships with companies in the TV ecosystem. He works closely with TV operators, device manufacturers, measurement firms, media agencies and advertisers. Before joining Experian in 2008, Mr. Danaher has over 20 years of experience in sales, marketing and product management at 3M, Cheetah Technologies, Tech Data and TV measurement firm erinMedia, LLC. Mr. Danaher received a B.B.A from The University of Iowa and an M.B.A. from Florida State University.

THE AGENDA

Join digital and broadcast executives on Thursday, October 19th, for a unique opportunity to learn about these hot topics, collaborate with your peers, share ideas and ask questions. See event page here

8:30AM - 9AM

Breakfast & Networking

9AM - 9:05AM

Introduction

Welcome Remarks by Lorne Brown, CEO at SintecMedia

9:05AM - 9:20AM

The State of the Industry Keynote

18th Century Naval Warfare & The Evolution of 21st Century Media Strategy with Mitch Oscar, Founder of HocusFocus

9:20AM - 10:00AM

Panel Discussion

Maximizing your Content ROI: Profit Growth, Content Valuation, & Data Infusion

Panelists:

  • Thomas Ziangas, SVP, Research, AMC Networks Inc.
  • Will Kreth, Executive Director, EIDR
  • Chris Pizzurro, Head of Sales & Marketing, Canoe Ventures
  • Brad Danaher, Director of TV Solutions, Experian Marketing Services

Moderator:

  • Mitch Oscar, Founder of HocusFocus

10:00AM - 11:00AM

Group Discussion

Led by Lorne Brown, CEO at SintecMedia, and industry leaders

11:00AM

Closing Remarks & Networking

LOCATION

Javits Convention Center, Room 3D10

 

SPONSOR

Request Invite

The Future of Content Strategy session has passed, and registration has closed.
To see upcoming SintecMedia events visit our website: https://www.sintecmedia.com/digital-events/