A Guide to Generating Revenue Through Ad Operations

A Whitepaper by Operative

Are you leaving money on the table?

Have you ever said or felt any of the following?

  • My traffickers are overworked and overloaded. Losing them wreaks havoc on my operation.
  • Our team is constantly rushing to get work done, resulting in errors and bottlenecks.
  • We are spending too much time and resources scheduling makegoods for underdelivered campaigns.

It may be time to rethink your strategy.

Our experts wrote this eBook just for publishers about how to generate revenue through ad operations.

You'll learn how to:

Graph  Focus on High-ROI Activities

ArrownUp  Plan for Workload Fluctuation

Checkmark  Invest in Inventory Forecasting

Find out if you're investing in Low-ROI ad ops, and discover industry best practices for growth.