Google DSM is sunsetting soon.

You have

until it's a reality

Operative is the leading replacement solution. We're here to help.

Operative.One logo

Operative.One is the OMS of choice for 14,000 global users and over $6B in digital ad revenue running through our systems.

Select a digital management platform that can give you more than just an OMS

  • Generate More Revenue: Centralize inventory and maintain a standard product catalog across a wider landscape of multi-channel sales getting deals done faster, for higher prices
  • Maximize Yield: Full comprehensive product suite allows you to manage, optimize, and deliver yield across your complex revenue channels both on and off domain
  • Seamless Implementation and Ongoing Support: With over 22 Enterprise implementations in the last 12 months, our solutions teams are committed to ensuring a successful launch and ongoing quality support building long term client relationships
  • Faster Migrations: Invested heavily in tools that leverage Google APIs to pull and translate critical data points, proposal lines, products, rate cards, targeting, DFP ad units and placements, to easily migrate your product taxonomy
  • Save Time and Money: Cloud based SaaS software allows single code releases and customization with easy-to-use self-service platforms so you can drive your product roadmap and UAT at no additional cost
  • Future-proof Your Ad Tech Stack: Open API architecture enables integrations with 20+ of the industry's leading vendors, across open and private exchanges including SFDC, DFP, AppNexus, FreeWheel, Yieldex, MOAT, Adjuster, Index Exchange, STAQ, & more

About Operative

Operative provides business management solutions for premium media companies worldwide. More than 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, Amazon, STAR India, and Sky rely on Operative to power their business strategy and operations. Strategically positioned where linear and digital come together, Operative offers products that process more than $40 billion in advertising revenue globally. Since 2000, Operative has grown to over 1300 employees in 14 offices around the world.

Yes, I need a replacement solution

With Operative, we were able to duplicate and mirror our exact setup from DSM into Operative.One, and to do that through loader templates and uploads, so there was very little configuration work we had to do during the migration.
Jessica Titmus, Director of Digital Advertising Operations at The Washington Post