POWER REVENUE

Your shortcut to unifying cross-platform sales. 

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The world’s leading media companies rely on Operative solutions.

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Sinclair
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THE GOLD STANDARD FOR MODERN MEDIA

Streamline advertising operations and centralize data

Transform your advertising sales & operations with one unified, converged platform.  Sell more, do more with less, and truly move the needle.

Operative is the key to your digital transformation.

THE GLOBAL LEADER

More than 300 media companies in more than 30 countries trust Operative

  • Over $60 billion in ad revenue under management within Operative systems
  • More than 50% of streaming ad revenue managed in Operative.One software
  • Operative customers realize a proven ROI, helping them scale their business and sustain long-term success

Learn how we can help you.

CONNECT WITH US
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Operative powers advertising and content workflows at 300+ of the world’s leading media companies.

Let’s talk.

Get a free demo and pricing information.
Learn about all our services and products and how they can apply to you.
We will follow up with you within 48 hours.

DELIVERING VALUE

Connect your tech stack and scale across your business. All with cloud-based software from Operative that you can implement modularly, on your schedule.

 
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Fully Integrated

Any partner, any technology – no disruptions.

 

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Scalable Solutions

 

Add channels, connect platforms and grow.

 

data

 

Easy Implementation

 


Bridge the gap between legacy and modern systems.

 

SOLUTIONS

WHO WE SERVE

Media companies of all types rely on Operative solutions to help unify and power their ad sales, operations, and analytics.

Digital Media

Simplify the Complex with Operative Solutions

Operative solutions enable leading digital media companies to unify their advertising operations and maximize revenue across channels. 

  • Streaming (AVOD & FAST)
  • Connected TV
  • Digital Publishers
  • Retail Media

Our Digital Media products:

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Networks

Manage Converged Media at Scale

Sell and manage multi-platform media from one unified command center. Operative provides the platform and tools for Networks to unify ad sales, automate complex ad operations, and drive more revenue and efficiency.

Our products for Networks:

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Local Media

Local and Powerful

Local Media properties need powerful solutions to manage rapidly changing advertising operations. Operative’s integrated platform provides local broadcasters with unmatched flexibility and power across ad sales and operations.

Our products for Local Media:

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POWERING MODERN MEDIA

OUR PRODUCTS

 
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The industry's first converged ad management platform, delivered in the cloud and unifying cross-platform sales.

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Operative.One is the industry ‘gold standard’ for managing fully-scaled digital advertising sales and operations.

 

LEARN MORE

 

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Delivering in-depth business analytics, helping you quickly unlock revenue-driving insights.

 

 

LEARN MORE

EBOOK

5 Ways to Generate More Revenue with AdOps

Learn how to modernize AdOps, turning it into a revenue engine.

READ HOW
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GUIDE

The Executive's Guide to Modern Media Technology

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REPORT

2023 Digital Advertising Benchmark Report

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Let's Talk!

Now is the perfect time to consider your Advertising Order Management needs for 2024 and beyond. Operative products automate revenue workflows, giving your team more time to focus on the important things.

Connect With Us