POWER NEW REVENUE

Your shortcut to unifying cross-platform sales. 

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SOME OF OUR CUSTOMERS

The world’s leading media companies rely on Operative solutions.

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Sinclair
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POWERING MODERN MEDIA

OUR PRODUCTS AND SERVICES

 
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The industry's first converged ad management platform, delivered in the cloud and unifying cross-platform sales.

 

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Operative.One is the industry ‘gold standard’ for managing fully-scaled digital advertising sales and operations.

 

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Delivering in-depth business analytics, helping you quickly unlock revenue-driving insights.

 

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Let Operative do the heavy lifting of ad operations services, so you can focus on ROI.

 

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THE GOLD STANDARD FOR MODERN MEDIA

Introduce AI-assisted sales workflows and power new revenue

Transform your advertising sales with one unified, converged platform.  Sell more, do more with less, and truly move the needle.

Operative is the key to your digital transformation.

READ: THE AI REVOLUTION

THE GLOBAL LEADER

More than 300 media companies in more than 30 countries trust Operative

  • Over $60 billion in ad revenue under management within Operative systems
  • More than 50% of streaming ad revenue managed in Operative.One software
  • Operative customers realize a proven ROI, helping them scale their business and sustain long-term success

Learn how we can help you.

CONNECT WITH US
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Operative powers advertising and content workflows at 300+ of the world’s leading media companies.

Let’s talk.

Get a free demo and pricing information.
Learn about all our services and products and how they can apply to you.
We will follow up with you within 48 hours.

“Operative’s AOS cloud SaaS solution unites massive amounts of information across our business to give us a single workflow, unifying our revenue operations. We can move faster, serve our advertiser clients better, and optimize our inventory more effectively, allowing us to offer complete cross platform sales opportunities.”

Chief Operating Officer and President of Broadcast, Sinclair Broadcast Group Rob Weisbord

“AOS has unlocked multi-product and vertical deals for us. We can now easily combine information across channels and create and manage deals that would have been nearly impossible otherwise. We now have scalable automation that brings all our sales channels together, so we can better deliver what our advertisers want.”

Senior Vice President of Business Platforms & Strategy, FOX Sheelpa Patel

DELIVERING VALUE

Connect your tech stack and scale across your business. All with cloud-based software from Operative that you can implement modularly, on your schedule.

 
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Fully Integrated

Any partner, any technology – no disruptions.

 

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Scalable Solutions

 

Add channels, connect platforms and grow.

 

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Easy Implementation

 


Bridge the gap between legacy and modern systems.

 

SOLUTIONS

WHO WE SERVE

Media companies of all types rely on Operative solutions to help unify and power their ad sales, operations, and analytics.

Digital Media

Simplify the Complex with Operative Solutions

Operative solutions enable leading digital media companies to unify their advertising operations and maximize revenue across channels. 

  • Streaming (AVOD & FAST)
  • Connected TV
  • Digital Publishers
  • Retail Media

Our Digital Media products:

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Networks

Manage Converged Media at Scale

Sell and manage multi-platform media from one unified command center. Operative provides the platform and tools for Networks to unify ad sales, automate complex ad operations, and drive more revenue and efficiency.

Our products for Networks:

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Local Media

Local and Powerful

Local Media properties need powerful solutions to manage rapidly changing advertising operations. Operative’s integrated platform provides local broadcasters with unmatched flexibility and power across ad sales and operations.

Our products for Local Media:

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EBOOK

The AI Revolution

Media companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and how to get there.

READ HOW
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GUIDE

The Four Path's to Publisher Success in 2024

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REPORT

How GenAI and Machine Learning are Changing Advertising

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GET STARTED

Now is the perfect time to consider your Advertising Order Management needs for 2024 and beyond. Operative products automate revenue workflows, giving your team more time to focus on the important things.

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