PROGRAMMATIC INSIGHTS TO PREPARE FOR A SUCCESSFUL 2023
As the digital publishing landscape contends with uncertainty, benchmarking data provides the clearest visibility into actionable market intelligence that can help drive growth for your business.
This webinar provides new insights from our Industry & Advertiser Benchmarking data, with key market trends to help you identify revenue opportunities in 2023.
You’ll hear from Brian Lin, SVP Product Management Ad Sales at Univision, and Ryan McConaghy, Executive Director of Monetization & Yield at Condé Nast, who share their unique perspectives of the evolving media landscape and how they expect to approach solutions in the coming year.
Webinar topics include:
- The highest CPMs – where are they now?
- The evolving Video/CTV market over the last year (welcome Netflix and Disney+)
- How publishers could be approaching identity solutions
- The revenue impact of a Cookie-less world
- The top Programmatic Guaranteed advertisers publishers should be targeting in 2023 (a hit list for sales!)
Please fill out the form to watch the webinar recording.