Client Advisory Board
OCTOBER 22, 2020
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The Future is #NOW! Learn Operative's exciting future plans for digital and how that future can enable your organization to sell more, execute faster, and lead the competition. Join an impressive roster of industry experts to review strategy, discuss our latest innovations, and much more.



Lorne Brown

Lorne Brown

Founder and CEO, Operative

Lorne Brown is CEO at Operative, delivering the world’s leading business management solutions for media companies. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Lorne was the founder and CEO of Operative, Inc., a digital advertising management company, which was acquired by SintecMedia, a TV ad and content management company, at the end of 2016. SintecMedia rebranded to Operative in 2018. Lorne’s expertise in providing premium media companies with innovative, flexible business management solutions has helped in to grow the combined company from an outsourced ad ops provider to a global enterprise with products that traffic over $40 billion in digital advertising.

Previously, Lorne worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.

Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.

Jason Witt

Jason Witt

Chief Product Officer, Operative

Andrew Sullivan

Andrew Sullivan

SVP of Product Strategy, Operative

angela garone

Angela Garone

Director, Ad Platforms & Partnerships at FOX

Brigid Carragee

Brigid Carragee

Senior Solutions Consultant, Operative


Bryan Eisenberg

Sr. Commercial Executive, Operative

Christine Cole

Christine Cole

VP, Inventory, Pricing, Sales Operations & Insurance, VEVO


Devlin Jefferson

SVP, Product Management, Operative


Elizabeth Keaney

VP of Product Strategy, Operative


Erica McDermott

Sr. Director MDM & Platform Operations, NBCUniversal


Fraser Woollard

SVP, Business Development, Mediaocean


Meredith Moran

VP, Client Delivery, Operative

Noelle Faro

Noelle Faro

Director of Client Delivery, Operative


Peyton Marcus

SVP, Revenue & Business Operations, A4Media

Peyton Marcus is 20-year veteran of the digital media industry with proven ability to build top-performing professional service and operations teams. Extensive experience executing operations and revenue strategies both internally and for customers. Provided consulting services to over half of the top US digital media companies including Hulu, NBCU, Time, Inc., Turner, Comcast, Cox Media Group, CBSi, Wall Street Journal, Gannett, Pandora, Kelley Blue Book, and Grown revenue through sales, partnerships, and happy customers.

Rashania Green

Rashania Green

VP of Core Accounts, Operative

Seema Patel

Seema Patel

Vice President, Partnership Development, ViacomCBS

With 2 decades of experience in advertising and technology, Seema Patel is a seasoned media executive with extensive expertise in launching new businesses and supporting multi-platform solutions. She has been the driving force of many new, innovative product roll-outs throughout her career and is one of the leading experts in addressable and advanced advertising. Seema is passionate about building solutions that bridge strategy with efficient execution in order to scale effectively.

In her current role as Vice President, Partnership Development at Viacom, Seema leads the effort with MVPD partners and internal stakeholders to onboard new addressable inventory sources onto Viacom's vast portfolio of data driven assets. Her role includes strategy, business development, and implementation. During her tenure, Viacom has built the largest Addressable TV footprint in the country spanning across live linear, VOD, & OTT platforms. This effort has supported triple digit growth in Viacom's Advanced Marketing Services revenue.

Previously, Seema was a key stakeholder in the launch of the DIRECTV's Addressable advertising platform, playing a critical role in the design, pricing, and roll out of the first-to-market STB Addressable Advertising product. She created system solutions and business processes that were unique to the marketplace and ultimately, ended up becoming the benchmark for others in the industry to emulate. Her technology platform design transformed targetable television and drove double digit, top line revenue growth for the business. She also spearheaded the launch of D2 Media Sales, which was the industry's first live linear addressable platform for the political marketplace.

Seema also took a lead role in defining systems strategy & operations for a combined ad sales organization during the AT&T/DIRECTV integration. She led the effort to create system solutions & streamline processes to support a $2B+ business.

Seema is also a co-founder of Tech Bae, a networking organization dedicated to advancing equality by creating meaningful connections and developing opportunities for women across all levels within the ad tech & media landscape. She is passionate about creating a community to create kinship and foster mentoring for junior rising stars in the industry.


Sheelpa Patel

SVP, Business Platforms & Strategy, FOX

Yolanda Middleton Ryan

Yolanda Middleton Ryan

VP of Network Operations, TV One and CLEO TV

Yolanda Middleton Ryan is the VP of Network Operations for TV One and CLEO TV. In this role, Yolanda develops the strategies for day-to-day operational procedures as well as solves real-time operational issues. She collaborates with her network operations counterparts including Commercial Operations, Programming and Production, Scheduling, Marketing and Finance. Yolanda lends her years of production experience to assists with outward and inward facing Network projects such as TV One's tent pole programs Urban One Honors and The NAACP Image Awards.

Yolanda most recently spearheaded the launch of CLEO TV in January 2019. CLEO TV is a lifestyle and entertainment network targeting Millennial and Gen X women of color. With 25 years of experience in broadcast operations and with broadcast systems, Yolanda laid the operational groundwork for the dual network environment.

Yolanda's passions are gardening and writing a children's book series.


09:30AM - 09:40AM


Speaker: Lorne Brown, CEO at Operative

09:40AM - 11:25AM


The pace of change in Digital Advertising is accelerating and the urgency to meet market demands is more relevant than ever. The Future is #NOW. Tune in as we take you through the What, the Why, and the How of Operative's Digital evolution. Engage + interact with Operative leaders who are driving the plan + strategy in an can't miss segment.


Jason Witt, Chief Product Officer at Operative

Andrew Sullivan, SVP of Product Strategy at Operative

Devlin Jefferson, SVP of Product Management at Operative

11:25AM - 11:30AM


11:30AM - 12:00PM


Collaboration is the new non-negotiable measure to truly realize success. We've gathered executives across the Media side, Agency Partner and Technology to discuss what is next for Agency Automation, why it matters in our current + future landscape and how they've developed successful collaborative strategies to reinforce adoption + growth across the industry. Our CEO Lorne Brown will serve as moderator.


Sheelpa Patel, SVP of Business Platforms & Strategy at FOX

Fraser Woollard, SVP of Business Development at Mediaocean

12:00PM – 12:50PM


12:50PM - 01:25PM


Deep Dive Overview Agency Automation


As part of Operative's continued effort to double down and provide our customers best-in-class technology and respond to emerging needs, we invite you to attend this session. We will offer a deep dive into the future of Buy Side integrations, how we plan to further develop into the strategy and offer recommended paths for getting up and launching with the Mediaocean integration. We want to hear from you on our detailed plan and how to grow.


Bryan Eisenberg, Sr. Commercial Executive at Operative

Angela Garone, Director of Ad Platforms & Partnerships at FOX

Brigid Carragee, Senior Solutions Consultant at Operative


Master Data Management: How AOS Digital will help you expand + support your Data Strategy

Let's limit messiness + chaos to our favorite reality TV shows. Clean Data is the ONLY data to layer into your process. Join this interactive session to learn why should you care about MDM, best practices to ensure winning strategy + how AOS Digital will help you expand your strategy.


Elizabeth Keaney, VP of Product Strategy at Operative

Erica McDermott, Sr. Director MDM & Platform Operations at NBCUniversal

Sponsored by


Diversity + Innovation in Media


Our industry is at an inflection point of innovation, which is born through the space that we allow for differences and friction. Leaders in our space are being asked to take on new challenges and solve for greater complexity which means we cannot rely on the same traveled path to unlock that innovation. In this COVID world, it has both accelerated the need to innovate and disproportionately impacted the less-represented community.

With the latest data-driven metrics, we will speak to four phenomenal female leaders in our industry who walk the walk and talk the talk. They will share their experiences & insights to how we can all be part of the progress to increase representation to the places where decisions are being made.

Christine Cole, VP of Inventory, Pricing, Sales Operations & Insurance at VEVO
Peyton Marcus, SVP of Revenue & Operations at A4Media
Seema Patel, Vice President of Partnership Development at ViacomCBS
Yolanda Middleton Ryan, VP of Network Operations at TVOne and Cleo TV

Moderated by Rashania Green, VP of Core Accounts at Operative


Operative.One Best Practices

An Oldie but Goodie! This is the return of one of our most popular sessions where we review places you can improve your usage of Operative.One. This is your chance to work interactively with our Client Delivery experts. Suggestions of questions prior to the session are actively encouraged so we can cover what's most important to you!


Noelle Faro, Director of Client Delivery at Operative

Meredith Moran, VP of Client Delivery at Operative

Sponsored by
Triton Digital

01:25PM - 01:30PM


Speaker: Lorne Brown, CEO at Operative


Live Intent Triton Digital