THE FUTURE OF PROGRAMMATIC: BUILDING A BETTER PROGRAMMATIC ADVERTISING BUSINESS
Take back control of your Yield Curve! As consumers expect on-demand content across channels, publishers must move from managing revenue silos to creating a streamlined and flexible yield curve - the earnings from their inventory and audience across direct and indirect channels.
From programmatic optimization to multiscreen direct sales, leading publishers will discuss the unique challenges of changing the way they increase yield in a time of dramatic change.
Topics will include Programmatic Direct to Backfill and everything in between (including header bidding!).
Additionally, Operative’s monetization experts Adam Hecht and Matthew Lehman will be leading breakout sessions, where you can dive further into best practices for maximizing your programmatic revenue today.
Space is limited, RSVP NOW!
Event Details:
When:
Wednesday April 27th, 8:30 - 11:00 AM ET
Where:
Vine Event Space @ The Eventi Hotel
849 AVENUE OF THE AMERICAS | NYC 10001
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